DON’T LET THE NAME OF THE PLACE FOOL YOU: it’s a Troy homage. “Most people don’t know that the name comes from the longest-running business in this building,” says Felicity Jones. “Superior Merchandise was a novelty toy shop in the ’60s, ’70s, and ’80s.”
|Felicity Jones, Mike Romig, and|
Photo by B. A. Nilsson
“And they had things like whoopee cushions,” Jones throws in. She was a freelance graphic designer before tackling this retail project four years ago, and brings her design sense to the clean, colorful look of the place, where handsome, hand-picked items await your scrutiny.
Jones describes them as “everyday objects that are useful, beautiful, and super-well designed. To make your everyday experiences more special. We have scissors, toothbrushes, pens – simple objects you use all the time, but you won’t find in the regular stores. Ninety percent of the things are from individual artists and makers that I personally want to support.”