I DON’T REMEMBER when I discovered MAD, but I know which piece of theirs first shook me out of my suburban complacency. Titled “The National Safety Council's Holiday-Weekend Telethon,” written by Dee Caruso and Bill Levine, drawn by Mort Drucker (one of his earliest pieces), it presented a TV telethon in the Jerry Lewis tradition, although with a Dean Martin caricature instead, and it begged viewers to drive recklessly in order to add fatality numbers to the tote board in order to meet the Safety Council’s quota. The piece ran in the January 1959 issue, when I was not yet three, so I must have discovered it in one of the endless reprints that MAD issued over the years. Laughing at the macabre proved liberating.
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Parody Triple Portrait by Richard Williams
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“What, Me Worry? The Art and Humor of MAD Magazine” is an unprecedented exhibition now running (through October 27, 2024) at the Norman Rockwell Museum in Stockbridge, Mass., bringing together original artwork and other related items chronicling the history of our most influential satire magazine.
MAD was created in 1952 when writer-artist Harvey Kurtzman persuaded EC Comics publisher William M. Gaines to launch a humor book – giving Kurtzman a break from the highly popular “Two-Fisted Tales” series he’d been exhausting himself creating. MAD was a four-color comic at first, where talented artists like Wallace Wood, Jack Davis, and, especially, Will Elder were given the liberty to be as crazy as they wished. It worked.
Five rooms at the Rockwell Museum are devoted to the magazine’s artists and pages, which also means that it’s capturing over 60 years of American cultural history. But how odd it is to see those pages – some of which I recognize quite well – enshrined, as it were, as oversized wall displays with careful lighting and dignified info cards. Somebody thinks this is art!